Campaigns: give players a reason to visit your store

After your first publish, Studio opens the Launch kit. It offers three ready templates:

• a first-purchase bonus;
• a launch discount code;
• a gift code.

Each template follows the same three steps, so nothing reaches players by accident:

1. Save and preview eligibility. See which packs and players the campaign applies to.
2. Run a sandbox test. A rollback-only test proves the campaign works without touching your live store.
3. Confirm and launch. You tick "I confirm these campaign details", and the campaign goes live inside its start and end window (UTC).

Get share material gives you a store link with UTM tags, the code, a QR code (PNG) and short, editable text for Discord, X and in-game news.

First-purchase bonus

• What it is: extra currency on a player's first web purchase of the pack you choose, for example +50%.
• Where it shows: the store shows "Your offer" on the pack to eligible players.
• Who is eligible: decided by your server's signed player data, never by the browser.

Launch discount code

• What it is: a percentage off the packs you select, with a total cap and a per-player cap.
• Caps on real payments: when a player opens checkout, Appside reserves one use for 30 minutes. A paid order consumes it; a decline, cancel or expiry releases it. Two players can never use the last remaining code at the same time.

Gift code

• What it is: a code that grants items without payment, for example LAUNCH for 100 coins. You set:

- the reward id and amount (checked against your reward allowlist); - a total cap and a UTC window.

• Limits: each player can redeem a code once.
• Where players redeem it: in the store's "Redeem a code" box. It works for players signed in with a token or with their Player ID.

Appside delivers the gift through your fulfilment webhook, signed and deduplicated like every purchase:

Copy{"type":"reward.redeemed","event_id":"gift_9c1e…","tenant":"orbit","player_id":"p_123","mode":"production","kind":"gift_code","reward_id":"daily","credits":100,"code":"LAUNCH","campaign_id":"gift:LAUNCH"}

Grant the reward once per event_id, then answer 2xx. Retries reuse the same event_id.

Daily rewards

• What it is: a free daily gift on a seven-collection calendar, delivered as reward.claimed.
• Turning it on for real players: Appside first sends a signed test reward.claimed with test: true, and your game must acknowledge it. Amounts must stay within your allowlist. A pause switch stops claims immediately.
• Who can claim: daily claims need a player signed in from your game with a token. Player ID sessions see the calendar but collect from the game.

Measuring results

• On orders: every order made with a campaign records campaign_id, which also shows in your webhook's order object.