Which packs to sell.Gaps in the price ladder, packs that give fewer credits per dollar than a cheaper one, bundles nobody opens. It names the pack and the number.
What to charge.Credits per dollar across the ladder, the first-purchase offer, the pass price per month. Proposed as a draft you edit, never applied by itself.
How it looks.Theme pairs under 4.5:1 contrast, a plan without art, an empty section, a banner that points nowhere. Fixed from the diff.
What to run.No daily reward, no offer with an end date, a stale promo. The live-ops basics, checked every time you open Studio.
Where players drop.Your own seven-day funnel, app to store to checkout to paid, with a minimum sample before it says anything.
When to say nothing.Not enough data is a valid answer. No invented industry numbers, no benchmarks without a dated public source.