Stash and Appcharge both help mobile game publishers sell on the web instead of through app-store billing. Stash is the newer webshop company from Twitch co-founder Justin Kan. Appcharge is the mobile-DTC specialist founded in 2022. Here's how they compare from their own public pages, and what a third option looks like.
Create your store free to see the third option on your own game.
Stash vs Appcharge vs Appside
| Stash | Appcharge | Appside | |
|---|---|---|---|
| Founded | 2024, as a pivot from Fractal (Mobilegamer.biz) | 2022 (Wikipedia) | 2026, AI-native from day one |
| Getting access | "At this moment, you can't self-register for Stash Studio" (docs) | "Get in touch" form (homepage) | Create your store free, self-serve |
| Pricing | Flat 5% plus channel fees. Its own calculator estimates about 10% all-in, sometimes 8% or 12% | Not published. Partners typically pay 4 to 5% (Appcharge blog) | 3.9% per successful payment. No setup fee, no subscription, no minimum |
| Subscriptions | Yes, documented API: plans, checkout links, cancel at period end, reactivate while cancelled (docs.stash.gg) | A products/subscriptions marketing page (plans, trials, prepaid bundles, dunning, MoR); no page in docs.appcharge.com mentions subscriptions (docs index checked Oct 28, 2026); the call to action is "Request a demo" | Yes. Memberships, season passes and monthly cards, billed by card in USD, EUR and GBP; signed events to your backend for every change; cancel in one tap keeps access to the paid date; documented contract. First Star Pass sold on the Starward demo store on Oct 28, 2026. Product page |
| Building the store | In Stash Studio, once Stash sets up your account | Template Studio: pick a layout and apply your brand (Appcharge blog) | Drafted from your app link, with theme, hero, pack names and pack art |
| Integration | Unity and Unreal (preview) SDKs, sales-assisted setup | Six parts in the Payment Links flow (docs) | Three steps: player token, openStore() or purchase(sku), signed webhook. SDKs for Web, Android, iOS, Unity, Flutter and React Native, downloadable |
What the fee gap means
At $500,000 a month of web revenue:
| Rate | Monthly fees | Yearly fees |
|---|---|---|
| 10% (Stash's own calculator estimate) | $50,000 | $600,000 |
| 5% (top of Appcharge's partner range) | $25,000 | $300,000 |
| 3.9% (Appside) | $19,500 | $234,000 |
Against Stash's own 10% estimate, that's $366,000 a year that stays with you; against 5%, $66,000. Model your own numbers in the app-store fee calculator.
Moving to Appside from either
- Keep the code that grants items. Point it at Appside's signed
order.paidwebhook. - Issue a short-lived player token from your server.
- Open the store with
openStore(), or one pack withpurchase(sku).
Coming from Appcharge, the migration guide maps each step. More detail: Appside vs Stash, Appside vs Appcharge, and the best Appcharge alternatives.